The origin of the role of content strategists is the separation of content and publications that became crucial through digitization (see e.g. That doesn’t mean that strategy cannot be developed bottom-up, but strategy must not be confused with tactics.

4 thoughts on “

  1. I don’t know how the term ‘content design’ became associated with tactical work. In what other context does the inclusion of the word ‘design’ imply less emphasis on strategy?

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