Heinz Wittenbrink, who teaches content strategy at the FH Joanneum in Graz, reflected extensively on his participation in our recent Smart Stuff That Matters unconference.
We go back since 2006 (although I think we read each others blog before), when we first met at a BarCamp in Vienna. Later Heinz kindly invited me to Graz at several occasions such as the 2008 Politcamp (a barcamp on web 2.0 and political communication), and the 2012 annual conference of the Austrian association for trainers in basic education for adults.
He writes in German, and his blogpost contains a lot to unpack (also as it weaves the history of our interaction into his observations), so I thought I’d highlight and translate some quotes here. This as I find it rather compelling to read how someone, who’s been involved in and thinking about online interaction for a long time, views the event we did in the context of his and my work. And that some of what I’m trying to convey as fundamental to thinking about tools and interaction is actually coming across to others. Even if I feel that I’ve not yet hit on the most compelling way to formulate my ideas.
Heinz starts with saying he sees my approach as a very practice oriented one.
“Ton engages on a very practical level with the possibilities of combining the personal and personal relationships with the wider contexts in which one lives, from the local community to global developments. He has a technical, pragmatic and practice oriented approach. Also he can explain to others who are not part of a digital avantgarde what he does.”
And then places the birthday unconferences we did in that context, as an extension of that practice oriented approach. Something I realise I didn’t fully do myself.
“The unconference of last week is an example of how one can do things from a highly personal motivation – like meeting friends, talking about topics you’re interested in, conversing about how you shape your new daily routines after a move – and make it easy for others to connect to that. What you find or develop you don’t keep for yourself, but is made useful for others, and in turn builds on what those others do. So it’s not about developing an overarching moral claim in a small context , but about shaping and networking one’s personal life in such a way that you collectively expand your capabilities to act. Ton speaks of networked agency. Digital networking is a component of these capabilities to act, but only embedded in networks that combine people, as well as locations and technical objects.”
Speaking about the unconference he says something that really jumps out at me.
To list the themes [….of the sessions I attended…] fails to express what was special about the unconference: that you meet people or meet them again, for whom these themes are personal themes, so that they are actually talking about their lives when they talk about them. At an unconference like this one does not try to create results that can be broadcast in abstracted formulations, but through learning about different practices and discussing them, extend your own living practice and view it from new perspectives. These practices or ways of living cannot be separated from the relationships in which and with which you live, and the relationships you create or change at such an event like this.
Seeing it worded like that, that the topics we discussed, theorised about, experimented around, are very much personal topics, and in the context of personal relationships, hits me as very true. I hadn’t worded it in quite that way myself yet. This is however exactly why to me digital networks and human networks are so similar and overlapping, and why I see your immediate context of an issue, you and your meaningful relationships as the key unit of agency. That’s why you can’t separate how you act from your relationships. And why the layeredness of household, neighbourhood, city, earth is interwoven by default, just often not taken into account, especially not in the design phase of technology and projects.
Heinz then talks about blogging, and our earlier silent assumptions that novel technology would as per default create the right results. Frank’s phrasing and Heinz’s mention of the ‘original inspiration’ to blog resonate with me.
It’s probably not a coincidence that the people I had the most intensive conversations with have been blogging for a long time. They all stuck with the original inspiration to blog. Frank in his presentation called it “to publish your own unedited voice”. The openness but also the individuality expressed in this formulation was clearly visible in the entire unconference.
For me blogging was a way of thinking out loud, making a life long habit of note taking more public. The result was a huge growth in my professional peer network, and I found that learning in this networked manner accelerated enormously. Even if my imagined audience when I write is just 4 or 5 of people, and I started blogging as a personal archive/reflection tool, I kept doing it because of the relationships it helped create.
Continuing on about the early techno-optimism Heinz says about the unconference
The atmosphere at the unconference was very different. Of the certainties of the years shortly after 2000 nothing much remains. The impulses behind the fascination of yesteryear do remain however. It’s not about, or even less about technology as it was then, it’s about smart actions in themselves, and life under current conditions. It’s about challenging what is presented as unavoidable more than producing unavoidability yourself.
Only slowly I understand that technologies are much deeper embedded in social practices and can’t be separated from them. Back then I took over Ton’s concept of ‘people centered navigation’. Through the event last week it became clearer to me what this concept means: not just a ‘right’ efficient way to use tools, but a practice that for specific needs deliberately selects tools and in doing so adapts them.
People centered navigation is not a component of better more efficient mass media, but navigating information in reference to needs and capabilities of people in localised networks. Where above all the production of media and content in dialogue with a limited number of others is relevant, not its reception by the masses. Network literacies are capabilities to productively contribute to these localised networks.
Just like practice is inseparable from our relationships, our tools are inseparable from our practices. In networked agency, the selection of tools (both technology and methods) is fully determined by the context of the issue at hand and the group of relationships doing it. As I tried to convey in 2010 in my Maker Households keynote at SHiFT and indeed at the earlier mentioned keynote I gave at Heinz’s university on basic literacy in adult learning, networked literacies are tied to your personal networks. And he’s right, the original fascination is as strong as before.
Heinz finishes with adding the work of Latour to my reading list, by his last remark.
The attempt to shape your local surroundings intelligently and to consider how you can connect them in various dimensions of networks, reminds me of the localised politics in fragile networks that Bruno Latour describes in his terrestrial manifest as an alternative to the utopies and dystopies of globalisation and closed national societies. Latour describes earth as a thin layer where one can live, because one creates the right connections and maintains them. The unconference was an experiment to discover and develop such connections.
Thank you Heinz for your reflection, I’m glad you participated in this edition.

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