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„Just as the inverted pyramid was partly a result of the increasing role of the telegraph… this news diamond attempts to illustrate the change… to a 21st century process: the iterative journalism of new media; the story that is forever ‚unfinished..
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„Introducing Optimus, the microformats transformer. Easily transform your microformatted content to nice, clean, easily digestible, XML, JSON or JSON-P.“